Online Advertising And Marketing Can Benefit Your Business. Online marketing, also referred to as “eMarketing, Digital Marketing, Internet Marketing,” as well as other terms results in “advertising online or on the web.” There’s simply no disputing that it is a valuable tool in terms of bringing entrepreneurs and customers together. However, as a business owner, you may be wondering whether it is truly worth the expense. Online Marketing works well. The sole purpose of successful internet marketing is to utilize a campaign strategy at the lowest possible cost and risk.