Online Marketing Can Benefit Your Company. Online marketing, also referred to as “eMarketing, Digital Marketing, Internet Marketing,” as well as other terms results in “advertising online or on the web.” There’s absolutely no disputing that it is a valuable tool in terms of bringing business owners and customers together. In spite of this, as a business owner, you may be wondering whether or not it is truly worth the expenditure. Online Marketing works well. The sole intent behind successful online marketing is to utilize a campaign system at the lowest possible cost and risk.